I, personally, know a singer who went to bed one night with only a few local fans and woke up famous all over the country. ![]() While TikTok calls itself “the leading destination for short-form mobile videos” with a mission to “inspire creativity and bring joy,” no one in TikTok management or development could’ve predicted the app’s organic virality - or hitmaking - potential Lil Nas X, for instance, was a little-known 19-year-old Atlantian who’d been promoting his song across social media, with minimal success, when he uploaded “Old Town Road” to TikTok, ‘blew up,’ accrued 67 million plays on TikTok alone, and proceeded to top the Billboard Hot 100 chart for a record-setting 17 weeks. Wondering how to use TikTok? Makes sense, even today - unless you’re a Gen-Zer or cool Millennial a mere four years ago, The New York Times published an exposé on “how TikTok is rewriting the world,” arguing that while the social media platform “may look and feel like its friend-feed-centric peers, and you can follow and be followed… the various aesthetic and functional similarities to Vine or Snapchat or Instagram belie a core difference: TikTok is more machine than man.” Indeed, though every social app has faced scrutiny over security lapses or supposed political allegiances, TikTok was unique in its focus on its creator community - with employees also engaging in “ heating ,” sidestepping the TikTok algorithm to cultivate their own stars.Īs John Herrman, who now covers tech and media for The New York Times -owned magazines, wrote back in 2019, TikTok isn’t entirely dissimilar from other visually oriented apps targeted to younger audiences, but when TikTok first appeared it was the only one designed exclusively for short, vertical videos with extensive in-app editing capabilities. Point blank: Social media is the best place for brands to connect with their target audiences, build brand awareness, boost online engagement and generate leads - and TikTok represents the greatest social media marketing opportunity for B2C brands. 75% of marketers are increasing their TikTok ad spendĪnd with all that, today’s TV commercials are perhaps the best indicator of TikTok’s takeover: Brands are spending millions of dollars to run traditional television ads that mimic TikTok influencer videos.TikTok is the social media platform with the highest ad spend growth.Millennial TikTokers, in particular, love brands they are 230% more likely to create a post and tag a brand than users of any other platform - and they’re also the parents of the next generation of shoppers: Gen Alpha. Two in three consumers say they get inspired to buy something on TikTok - even when they’re not actively shopping.More than 35% of Tik Tok users use the app to follow or research brands. ![]() The TikTok hashtag #TikTokMadeMeBuyIt has nearly 60 billion lifetime views - and counting, quickly. ![]()
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